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Search engines become suspicious when your website gets links a large amount of low quality or unrelated sites. You can easily examine the URL rating distribution with Ahrefs. This can give you an idea of the quality range of your link profile. For instance, if your gardening site had 100 links from crafting websites, it wouldnt make sense if the content wasnt related. Search engines are smart enough to calculate a correlation (e.g., your gardening site had a blog post about a childrens craft project) or if the links appear random (e.g., linking to several different pages on your site that arent related to crafts). white hat seo Influencer Marketing Will Become More Prominent Influencer marketing is essentially building relationships with bloggers and social media influencers to collaborate on projects like company information, products, sponsored posts, and reviews. This type of link building (which has many other benefits besides a link, like visibility and brand recognition) will become more prominent in 2018. Essentially, influencer campaigns for link building work best when you are collaborating on the creation of original content about your products or services. Audiences like genuine content that isnt trying to hide links or secretly sell them something. By using a transparent approach, users will have more respect for the brand and be more willing to read a review or ad about one of their products. By providing something to the reader, such as useful information or a giveaway, companies can not only get links but also build a repertoire with their target audience.
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